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After car aerials he quickly moved on to selling other goods such as transistor radios, intercoms and cigarette lighters.

The man behind the brand, Hackney-born Alan Michael Sugar, famously started in business selling car aerials from the back of his £50 minivan.

All of these products were bought from importers or wholesalers and sold under the Amstrad brand name. Alan Sugar started his new company, A. Trading Co. Above is the company's first letter heading. All of these stores have long since ceased to be in business. As Amstrad grew, so did its premises. In the early 70s they moved again to Ridley Rd Hackney top middle with a nearby warehouse in Shacklewell Lane top right.

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In the late 70s Amstrad relocated to Garman Rd Tottenham bottom left and then to Brentwood House bottom middle where they remained until Alan Sugar sold the Amstrad business to Sky in During this period Amstrad also constructed a , sq ft custom-built factory and warehouse in Shoeburyness Essex bottom right. By the mids, having taken the home computer market by storm, Alan Sugar announced that Amstrad had bought from Sir Clive Sinclair the worldwide rights to sell and manufacture all existing and future Sinclair computer products, together with Sinclair's intellectual property rights.

News report here. Many awards came Amstrad's way during the 80s. Close-up here. The plan was that Amstrad would make the dishes and receivers; Murdoch's Sky would arrange for the satellite transmissions and programme content. He did all sorts of odd jobs around the place and manned the building while I was out on the road selling stuff.

As the company grew, he was known affectionately by all the staff as 'Pop'.