Biography of betty crocker recipes

Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in to give a personalized response to consumer product questions. In , General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick , and cake-mix packages.

The character was developed in following a unique Gold Medal Flour promotion featured in the Saturday Evening Post. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour.

Betty crocker products

Along with 30, completed puzzles came several hundred letters with cooking-related questions. The name Betty was selected because it was viewed as a cheery, all-American name. The portrait of Betty Crocker was first commissioned in It has been updated seven times since her creation, reflecting changes in fashion and hairstyles.

Described as an American cultural icon , the image of Betty Crocker has endured several generations, adapting to changing social, political, and economic currents. In , Washburn Crosby merged with other milling companies to form General Mills.

Betty crocker logo

It was the country's first radio cooking program. Blanche Ingersoll followed by Husted was selected to portray Betty Crocker. Over the next three decades, the women would anonymously portray Betty Crocker on the air and at cooking schools.