Brigadier david allfrey biography of rory allen

Talking to Brigadier David, it was easy to see why he had such a passion for bringing The Royal Edinburgh Military Tattoo to Melbourne.

Understanding and Delivering on a National Value Proposition. However, information and influence are dispersed and contested amongst many more actors, both state and non-state. This, and the pace of change in an ever more challenging global environment, inevitably have a significant impact on how the UK government projects influence and protects its national interests.

We need to use government assets more cohesively and efficiently to maintain our global standing.

Brigadier Henry David Allfrey MBE was listed by the Institute for Statecraft as a senior associate fellow of with a speciality of "The Contribution of Tourism and Culture to National Security; .

Global Britain is about reinvesting in our relationships, championing the rules-based international order and demonstrating that the UK is open, outward-looking and confident on the world stage. A brand is a promise that appeals to the head the rational and the heart the emotional of its target audiences, whether they are customers, partners, stakeholders, those watching from a flank or even antagonists and competitors.

The same applies to institutions and nations. To be credible and successful a nation must fulfil its promises across the breadth and depth of its policies and its associated actions — and they must be robust, consistent and sustainable. There are many learned works that explore the nature of power, and its definition continues to evolve. However, most commentators would agree that power — the basis for influence — is ultimately based on control of resources and their value to others.

In similar vein, one should reasonably expect domestic, foreign, economic, trade and cultural policies and capabilities to be tailored and resourced towards presenting our value, and growing influence and power, to set the tone for our conduct and contribute meaningfully to our desired outcomes. In totalitarian regimes it is relatively simple to bring together all the instruments of national power in a singular strategic direction.

In liberal democracies, with their permissive politics, strong media and public opinion and a panoply of special-interest groups, it is much more difficult to develop focus or consensus. Ironically, it is the freedoms of the evolved democracies that encourage entrepreneurship, diversity of approach and offer the examples that others might be tempted to emulate but, at the same time, making unity of effort more difficult to achieve.

For soft power to have its desired outcomes, it cannot be seen to be driven or contrived.